Power in Precision is your definitive guide to mastering the art of clear, effective business writing. Whether you’re crafting emails, proposal or presentations, the ability to express your ideas with clarity and confidence can set you apart as a leader and open doors to new opportunities.

This book offers practical strategies and real-world examples that empower you to refine your writing, eliminate common pitfalls and communicate with precision and purpose. With sections dedicated to the fundamentals of effective writing, advanced techniques and the strategic use of artificial intelligence, Power in Precision is designed to elevate your writing and, in turn, your career.

Key features:

  • Jargon-free: No need to know a participle from a conjunction.
  • Rich in real-life examples: Learn from actual business scenarios.
  • Practical alternatives: Replace clichés, hyperboles and consultant-speak with commonsense language.
  • Redline fixes: Tackle common errors like e.g./i.e., affect/effect, misplaced hyphens and more.

Let Power in Precision be your guide to writing that influences, persuades and inspires.

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Praise for Power in Precision

  • “Mark Twain was attributed with the quote: ‘I wrote you a long letter as I did not have time to make it short.’ It underscores the difficulty most of us have balancing being concise and insightful. Power in Precision helps the reader strike that balance to be able to deliver a clear and cogent message in an era of shortened attention spans. Highly recommend it for business and non-business communicators alike."

    Marty Pfinsgraff, Founder and CEO of MP Alpha Advisory, Board Director, and Former Financial Services Regulator and Executive

     

  • "The world needs better writers. We all spend much of our time in informal exchanges where punctuation is optional, spelling has become phonetic, phrases are reduced to four letters (all CAPS), and emojis tell the story. In some linguistic sense, it is fascinating. But formal writing hasn’t gone away. Power in Precision should be compulsory reading for college students and young professionals who want career success and lasting impact in any field.”

    Jennifer Banner, Corporate Board Director, Industry Research Fellow MIT Center for Information Systems Research, and Former Corporate Executive.

  • “Overall Power in Precision is very well done. Aligning what you think with what you say and what you write so that others understand you precisely and exactly is an art and a science that few learn and even fewer teach. This book guides the way.”

    Nicholas Donofrio, IBM Fellow Emeritus and former IBM Executive Vice President, Innovation and Technology, and Author, If Nothing Changes, Nothing Changes

  • “In the boom of today’s creator economy, storytelling and editorial remain key to connecting with your community. Power In Precision will equip astute marketers, influencers, operators, and sales folks with the tools to deliver effective and impactful narrative. While images are wonderful, it is the combination of highly organized words that can make a difference in building brands and communities.”

    Matthew I. Growney, Creative Director & Founder, Thermal Brands

  • “In the dynamic marketplace of politics and advocacy, the ability to articulate ideas with clarity and conviction is paramount. Power in Precision serves as an indispensable guide for writers aiming to advance economic freedom and influence policy. This book provides practical ways to transform complex economic concepts into persuasive, accessible narratives that can shape public opinion and drive policy change.”

    Eamonn Butler, Director and Co-Founder, Adam Smith Institute

  • “Mark Watson’s Power in Precision offers business economists and new writers a primer and a style guide on how to write more clearly and directly. We all need this as we draft memos for our CEOs, or prepare policymakers for testimony, or present to large general audiences. Watson’s call for better writing is on target. Much we read today can be imprecise, turgid, riddled with jargon, or cliches. If you want to reach your audience by improving your writing skills, this book is for you.”

    Stuart Mackintosh, International Economist, Group of Thirty Executive Director, and Author, Climate Crisis Economics and The Redesign of the Global Financial Architecture

  • “Boards of directors require candid, concise communications of the significant issues that should be understood and considered. Unfortunately, most board materials are very lengthy, and important matters can unintentionally get lost in details. Power in Precision offers practical, straightforward advice for creating clear, succinct board materials that directors want and need. Finance professionals and auditors striving to more effectively communicate key issues and judgments to boards and committees would greatly benefit from this valuable guidance.”

    Olivia F. Kirtley, Corporate Board Member, Former Chair, American Institute of Certified Public Accountants (AICPA), Former President, International Federation of Accountants (IFAC), and Former CFO.

  • “The ability to convey complex financial information clearly, accurately and cogently is a critical skill. Power in Precision enables accounting and finance professionals who strive to move beyond the numbers to craft persuasive analyses and compelling stories that resonate with investors and other stakeholders.”

    Robert Herz, Board Member, Former Chair, Financial Accounting Standards Board Chair, Former Executive-in-Resident, Columbia Business School, and Former Partner, PricewaterhouseCoopers

  • “In international financial institutions, where decisions affect billions of people across the globe, being able to inform, build consensus and inspire diverse stakeholders into action is critical. Power in Precision guides leaders on using simple, structured, inclusive language to articulate today’s complex, global problems in terms people understand, and to elicit support for strategies to address them.”

    Bernard Lauwers, Finance Director, International Monetary Fund, and Former Senior Executive, The World Bank Group

  • “Power in Precision is the inaugural book in a series dedicated to mastering effective communication, making it a vital addition to any professional's collection. This guide will assist you in crafting clear, jargon-free messages that are both persuasive and engaging, perfectly tailored to your audience.”

    Patrick Finnegan, Senior Health and Pharma Credit Analyst, Former Board Member, International Accounting Standards Board, and Former Partner, Deloitte & Touche

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